How to Write a Hair Testimony Essay

How to Write a Hair Testimony EssayIf you are wondering how to write a hair testimony essay, there are plenty of testimony essay samples available for you to use. Since so many different hair facts will be included in your testimony, you can incorporate all of them into one document. This makes it much easier to make it effective. Once you have your testimony, you can use it to improve your chances of getting your claim accepted by a judge or insurance company.One way to use the testimonies in your essay is to use the quotes from the witnesses as testimonials. Use quotes that relate to your own situation. For example, if you are trying to prove that your hair is healthier than the average person's hair, the quote should be something like, 'My hair feels healthy and stronger.' Using a quote as your testimony helps the reader to see the quotes being related to your situation and to get a sense of your personality.Another great way to use testimonies as you write your essay is to use on e that was written by someone else in a similar situation. You can use this as an example of the problem that your hair experienced. You could also use a testimony from a doctor who has treated you for hair loss problems and use that as an example of the problems you are having now.Many people forget to include testimonies when they are writing their testimony. A good rule of thumb is to include at least two testimonies in your essay. These two testimonies can be from you or someone else, but the idea is to include several testimonies to give the reader a good idea of what it is going to be like to have your claim approved.One way to make sure that you have enough testimonies to include in your essay is to make sure that you choose a testimonial that contains one or more of the important details in your case. For example, a testimonial about how you feel when you see others with their hair growing back might be hard to find. If you chose to use a testimonial, ask yourself what infor mation you can add that can make your claim stand out from the others.An example of a testimonial might be a long one about how you feel when you hear about other people going through similar situations as yours. In some cases, this testimonial might include a quote from a doctor who has treated you for hair loss problems. If you have a physician, the quote could be from that doctor.Using testimonies to write your essay does not have to be difficult. There are plenty of testimonials available for you to use to make your essay well written and to provide you with a clear idea of how you would feel if your hair was allowed to grow back normally.

Violence Against Men Essay - 2713 Words

Violence Against Men Billboards, radio, and TV ads across the country proclaim that â€Å"every fifteen seconds a woman is beaten by a man.† Violence against women is clearly a problem of national importance, but has anyone ever asked how often men are beaten by women? The unfortunate fact is that men are the victims of domestic violence at least as often as women are. While the very idea of men being beaten by their wives runs contrary to many of our deeply ingrained beliefs about men and women, female violence against men is a well-documented phenomenon almost completely ignored by both the media and society. ... she started pawing and ripping at him with her fingers, scratching his back and face... From Dec. 12, 1990 police†¦show more content†¦In that study, it was found that 47% of husbands had used physical violence on their wives, and 33% of wives had used violence on their husbands (Gelles). Half of the respondents in this study were selected from either cases of domestic violence reported to the police, or those identified by the social service agency. Also in 1974, a study was released showing that the number of murders of women by men (17.5% of total homicides) was about the same as the number of murders of men by women (16.4%of total homicides). This study, however, showed that men were three times as likely to assault women as vice-versa. These statistics came from police records (Gelles). The murder statistic was no big news, by the way. In1958, an investigation of spousal homicide between 1948 and 1952 found that7.8% of murder victims were husbands murdered by wives, and 8% were wives murdered by husbands. More recently, in a study of spousal homicide in the period from 1976 to 1985, it was found that there was an overall ratio of 1.3:1.0 of murdered wives to murdered husbands, and that black husbands were at greater risk of spouse homicide victimization than black wives or white spouses of either sex. The subject of husband battering had finally been addressed, but not to the great satisfaction of anyone. Although it had finally been shown that there was violence being perpetrated both by wives and husbands, there was no information about relative frequency or severity, orShow MoreRelatedDomestic Violence Against Men and Women1449 Words   |  6 PagesDomestic Violence against Men and Women Sandra Marable Kaplan University CM-220 Professor Freiteg May 20, 2013 Whenever the thought of domestic violence comes to mind, more than often the visual picture is a women or a child. However, there is another side that has been ignored because it is pushed under the rug. The unfortunate fact is that men are the victims of domestic violence at least as often as women are. While the very idea of men is being beaten by their wivesRead MoreEssay Domestic Violence Against Men2504 Words   |  11 PagesThe first reaction upon hearing about the topic of battered men, for many people, is that of incredulity. Battered husbands are a topic for jokes (such as the cartoon image of a woman chasing her husband with a rolling-pin). One researcher noted that wives were the perpetrators in 73% of the depictions of domestic violence in newspaper comics (Saenger 1963). Battered husbands have historically been either ignored or subjected to ridicule and abuse. In 18th-century France, a battered husband wasRead MoreViolence Against Men And Women1424 Words   |  6 Pages Often times, transgender men and women are targets for harassment online and face to face. People in the transgender community are not widely accepted by society and are often treated as though their rights as humans have been stripped from them; but their voices are growing louder and their pool of allies is growing larger which is causing the world to start to be more accepting. This fight for justice for the trans* community sprouts from violence against men and women that refuse to be someoneRead MoreDomestic Violence Against Men By Suzanne Steinmetz874 Words   |  4 PagesThe earliest literature reference to domestic violence against men can be found in the studies of Suzanne Steinmetz (1977,1978) entitled, â€Å"The Battered Husband Syndrome.† She hypothesizes that the incidents of husband-on-wife beatings rivals the incidents of wife perpetrated batterings, and that it was husband abuse not wife abuse that was underreported form of domestic violence. Steinmetz used two United States populations, a broadband nonrepresentative group and a random sample in New CastleRead MoreEssay on Research on Domestic Violence Against Men1701 Words   |  7 Pagespublic awareness to domestic violence against men. Our research proved that little or no concerns are given to battered men who cry out for help from the law enforcement; in most cases minimum rights are given to them in court. Domestic violence against men is not being addressed with a sense of urgency as it is for women. Limited resources are available for the abused men and minimum funding are provided for assistance of any kind. Statistics show that domestic violence reported rate may be higherRead MoreWrestler Men Perpetuating Violence Against A Professional Woman Wrestler Essay1982 Words   |  8 Pageswrestler men perpetuating violence against a professional woman wrestler in a sexual way, and the footage is being glorified Men’s heterosexuality must also be reinforced because of the homosexual overtones that exist. These connotations are squashed with images of men forcing themselves upon women and by diminishing wrestling roles in the WWE world that show any distinction of homosexuality. The women wrestlers are mostly used as illustrations of the men’s heterosexuality, thus dismissing any impressionRead MoreThe Issue Of Domestic Violence Against Women1497 Words   |  6 PagesOver the last 50 years the world has made huge strides against the issue of domestic violence against women. While this may seem like a great moral victory for us as a society we have a long way to go before the issue is under control. The very image of a man striking a woman immediately strikes a chord with most of us, causing great discomfort. If we switch the roles however the same proverbial chord lies there dormant. In fact when a man is struck in a movie by a woman it is often displayedRead MoreEssay on Violence Against Women1737 Words   |  7 Pageskilled worldwide each year by men. The violence committed against women is becoming worse. Men have no compassion and just kill women as if they were animals that are not worth anything. In the City of Juarez women are kidnapped then killed by men. Bodies are found far away from the cities were nobody can find them. Fortunately women are now being protected by laws that say that no type of vio lence can be committed against women. One of the worse violence committed against women is now happening inRead MoreGender And Gender Violence1482 Words   |  6 PagesGender-based violence is the unequal power relationships between men and women. It includes rape, sexual assault and harassment, domestic abuse, and stalking. Gender violence reflects the idea that violence is often used to uphold structural gender inequalities. Gender violence includes all types of violence against men, women, children, gay, lesbian, and transgender people. Gender violence may be experienced differently based on the social variables of race, age, gender, social class or anotherRead MoreGender Based Violence And The Young Girls And Women919 Words   |  4 Pagesjust that. These organizations tackle a great deal of issues including, but not limited to, gender-based violence, sex-trafficking, forced or inter-generational prostitution, girls’ education, maternal health, and genital cutting. Gender-based violence is violence against women based on women’s subordinate status in society. (Minnesota Advocates for Human Rights 2003, Web) This type of violence is far too common in Latin America countries. In places like Mexico, there are many women who accept a rather

Flight Centre free essay sample

Profit growth has on average exceeded stated goals from 1997-2003, averaging on 33 %. Transaction value, an indicator of the activity level, has grown notably less than profits (207 % vs. 289 % over six years), indicating profitable growth. This contrasts with the general squeeze on profitability and growth for the industry. International operations have not performed well. Transaction value has grown more than 50 % from 2001-2003, while profits have declined 65 %. Customer performance Flight Centre is market leader in the Australian retail market with 20 % market share in 2001. In the corporate market they have similar market share. This position indicates strong customer satisfaction and ability to deliver on their promises. Internal current performance and long-term development Return on assets has declined from 19 % to 14 % in six years. The decreasing efficiency is mainly attributed to international operations. High employee satisfaction scores, both domestically and internationally, indicates a highly motivated work force. Turnover rate of 25 % is pointing in a different direction. Training and internal recruitment provides good environment for learning, innovation and growth. Social There is a strong focus on network building in all parts of the organization. Top management’s involvement indicates high level of commitment to social network building. Gap analysis The following gaps are identified between the business strategy and the macro-environment, industry environment, organizational performance and capabilities. -Growth target is not consistent with environment growth and industry profitability outlook. -Technological trend is not consistent with relying heavily on branch network. -Investing in corporate travel brands while the corporate market is in sharp decline. -Acquisition strategy is not consistent with low cost generic strategy. Strategy of growing internationally is not aligned with actual performance. -Gap between stated strategy of being number 1 in the world and their actual position globally. -Retention – building strong culture with 25 % retention indicates a hiring policy that is out of synch with company goals. -Performance in global operations is not as good as in local. This may be due to high need for initial investments to integrate acquired businesses into the unique culture and business operations, but may also be a sign of inability to successfully transfer the Australian business model internationally. Key suppliers are becoming key competitors – competing head to head with equal products is a high risk operation. Overall positioning In the Australian market, Flight Centre is well positioned in the industry being market leader and the lowest cost provider of airline tickets. Internationally, the company is not currently performing, and have not reached stated goal of being number one globally. Key issues International operations The company has a stated vision on being the number one discount airline ticket provider in the world. One third of transaction value is currently attributed to international operations, while only 7 % of the profits are generated internationally and international profits have decreased 65 % from 2001 to 2003. This can partly be attributed to instability in macro-environment, however, inefficiency and inability to transfer the successful Australian business model internationally is likely to contribute largely to the declining results. If the company is targeting a world leading position, it has to turn around this trend and build profitable operations internationally that contribute on an equal or better level than the Australian operations. Competition and forward integration Increasingly squeeze on margins on airline tickets, both from forward integration and strong competition from online providers, is potentially detrimental for Flight Centre, whose strategy and main marketing tool is to be the lowest cost provider of airline tickets. If the company is to continue its profitable growth, it needs to address the declining profit potential from relying heavily on airline tickets to the lowest cost as their main product and source of income. Distribution channels As the industry as a whole relies increasingly on online delivery of services, the extensive branch network, which has historically been one of Flight Centre’s most valuable resources, will eventually loose its value. Flight Centre has not yet recognized the potential cost saving of operations from utilizing the technological advances in internet transactions, and continuously relies heavily on the branch network. This may prove to be a costly move for the company. Recommendations Shift to online distribution channel In order to meet the competition from new online as well as the forward integration initiatives from the airlines, Flight Centre should invest to build and market a sophisticated online channel for distribution of their products. To do this, the company needs to build and/or buy new capabilities in eCommerce and online marketing. The existing ticketing centre will be leveraged by the new channel, and will together with the lowered cost of distribution enable the company to compete on price with new entrants in the industry. The retail outlet concentration needs to be lowered as more tickets will be distributed through the online channel. This will have a negative impact on the workforce, which has to be managed carefully. Given a 25 % annual staff turnover, this should not be an immediate problem, as re-locations and transfers within the organization should be able to support this process. An online channel for corporate customers will also meet their needs of lowered travel related costs and limit the need for services requiring human interaction. Online channels may also be customized to meet individual corporate customer’s needs. Product diversification Competing on price while key suppliers are targeting to cut the middle-man eeds to be met with a new strategy as providing lower cost than the airlines themselves, will squeeze margins even more and limit profit potential. To differentiate from this new competitive force in the market, Flight Centre should expand their product line to include more travel related services as hotels, adventure tours, holiday packages and possibly travel insurance. Their recent acquisitions into these product specters give them access to supplier agreements which can be leveraged under the Flight Centre brand and higher margins might be charged for the newer products to account for lower margin on airline tickets. The online channel can quite easily support other products than flights and online marketing techniques can be utilized to offer customers customized offers based on their previous purchases etc. International expansion To address the issues the Flight Centre is experiencing in their international operations, it is important to invest in transferring key capabilities in efficient operation and performance driven culture to their international operations. The Australian success is largely built on these capabilities and transferring this internationally will be a key success factor for future profitable growth internationally. Transfer of key personnel in startup phases and strong focus on learning and international network building should be part of this initiative. Given the more favorable economic growth outlook in Asia than America/Europe, Flight Centre should move its focus to the Asian region when moving into new markets. In countries where IT-infrastructure is not fully developed, the branch network model will be most appropriate. In more developed countries, future growth should be targeted through the online distribution channel given the technological trends and the low cost and low risk nature of this strategy. Conclusion – refined strategy The company’s refined strategy should indicate a realistic growth target of e. g. annual 10 % profit growth. Furthermore the products and services offered will be expanded to a full travel service provider, including air travel related services as hotel rooms, adventures, rental cars and insurance. Global market presence is still achievable. The Asian market seems to offer the higher growth rates in the foreseeable future, and should be the focus for the next 3-5 years. Lowest cost airline tickets should still be part of generic strategy, but as the product specter expands, the company should target a leader strategy, offering low cost airline tickets with value added services as possibly bundled products as a differentiation strategy. The position in the industry should be to be the market leader in the countries where it operates.

Ray Charles Robinson an Example of the Topic Personal Essays by

Ray Charles Robinson Ray Charles Robinson was born on 23rd September 1930 in Albany Georgia. He is the pioneer of soul music that became very popular among the Americans irrespective of their race despite the fact that he was blind. Soul music cannot be mentioned without talking about him. Ray was black American who was very talented and was able to invent his new music genre by secularizing some aspects such as the structures, chords, vocal streams as well as wails and moans of other types of music. After he was seven years old, 1937- 45 Ray Charles joined St Augustine which was a school for both the blind and the deaf. It is while he was in this place that learned how to play piano, clarinet and saxophone. He also learned how to write and read Braille. Who was Ray Charles and what role did he play in the music industry? This and many other things related to music is what this research paper will focus on. Need essay sample on "Ray Charles Robinson" topic? We will write a custom essay sample specifically for you Proceed The father of the soul music or a music genius as he was known was son to Aretha Williams and Bailey Robinson although unfortunately they were not married. His mother worked in a saw mill whereas his father could be said to have been a jack of all because he was a mechanic, railroad repairer and a handyman at the same time. According to SwingMusic.Net Ray Charles was not blind but started turning blind when he was five years old and by the time he was seven years old, he was completely blind. At three years, he was absorbing the bright world as any other three-year old did. Ray remembers playing in the pine forests. He remembers the pecans from the trees in Greenville. He also remembers those pigs, cows and chickens from his youth.(Beyer M. 11) College Students Usually Tell EssayLab specialists:Who wants to write assignment for me?Professional writers advise: We Write All Kinds Of PapersAcademic Paper Writing Services Get Paid To Write Papers For Students Top Essay Writing College Essay Writing Service Ray was born at a time when there was great depression in the South and during this period, only country music, gospel, jazz and blues were popular. Because of his love for music, he used to travel with various music bands to their concerts. His first interest in music could be said to have started back in the days when he used to attend cafes and dinners at Greenville and to be specific, the Red Wing caf where a piano was played. He would muster some courage to tell its owner Wylie Pitman to play it. He started to realize that music was part of him and could even feel it in his bones when he was only three years. He could feel hear musical rhythms and notes and know whether they were ok or not. (Beyer M., 12) Before she died her mother Aretha had always wanted to ensure that Ray would grow to be an independent and self sufficient man although he was turning blind. Just like other artists who say that they ventured in the art of music after they were inspired by some music idols, Ray too was not an exception. He would emulate some musicians such as Nat King Cole to such an extent that his audience would say he sounded like him. (Winski N., 67) As we noted earlier that he learned how to play musical instruments and write music while still he was at St, Augustine, he also tried to familiarize himself with various bands such as jazz, Tampa and hillbilly which was also known as The Florida Playboys. It is while he was here that he learned his unique style of wearing dark glasses. During vacation times, Ray spent much of his time reading books and quenching his artistic desires and when Rays family moved from Greenville to Tallahassee, Ray got an opportunity to know some people who gave him moral support and motivated him something that helped in shaping his destiny. Later, he moved to Jacksonville and discovered that the place was much better that Tallahassee in terms of music job opportunities and that was why he came to like the place. (Winski, 95) As time went by, he moved to Florida and Orlando where he became very popular at playing piano. At this time Ray was not yet able to come up with his own songs and played those of other artists such as Nat king and Charles Brown. According to Charles Rays Biography, throughout his career, he skillfully gathered and artistically combined certain aspects of music to come up with his own music genre, soul. His discovery completely changed his personality from that of a blind man to that of a music star. (American Masters) When Ray was 17 years old, he moved to Seattle with the little money he had saved to look for better music opportunities. Here he performed in Maxim Trio which basically used the music style of Chris Brown and that of Cole Nat King. After a period of one year, this group produced its first masterpiece. According to Mark (2003, 54) it is during this time that Ray started indulging in hard drugs something that would later land him in troubles. At this period he started to shine in show business and decided to drop his last name Robinson to prevent being confused with boxing star Sugar Ray Robinson. (SwingMusic.Net, 2007) In the year that followed, he wrote a song that turned to be a national hit Baby Let Me Hold Your Hand although the black culture was despised by the whites with the exception of that of some black artists such as Nat King, Chris Brown and Louis Armstrong. Later, he signed a contract with Atlantic Records and released his first singles that made it to the charts It Should Have Been Me and the Mess Around. He spent the rest of the 1950s trying to combine jazz music, gospel and blues to produce hits such as Whatd Say, Hit the Road Jack, In My Own Tears and Georgia on My Mind. (Winski N., 1994) Though he played all types of music, his interest in music tended to lean on the spiritual side because most of his songs talk about his past experiences. He was very original when it came to music and refused to be swept away by the music waves of his time. Rock and Roll had burst onto the music world in 1995. Ray didnt change with it. He used what suited his style and left the rest to the kids coming up.(Beyer, 59) Due to his dynamic style of combining music, a new turning point both in music and in his life was witnessed. To succeed in music he knew that it was of essence his band to be comprised only of those people who knew his goals and shared his sentiments. Ray claimed that he only did what was natural to him and insisted that the music he produced came direct from his soul. He tried to encourage and influence the youth both Blacks and Whites to appreciate what black artists like him, Nat King, Little Richard and Chick Berry were doing in music. (Winski, 158) Before the end of 1955, Ray started to experiment on how his band would be if he included females in his back up and sooner than later, he discovered that their feminine voice combined very well with masculine voice. This discovery added uniqueness to his music and he would go with his back up to wherever he went to perform. Unfortunately he was arrested in 1964 for using Heroine drugs, a habit that he started back in the 1940s. He was put in California Sanitarium rehab where he decided to quit using drugs and was given a suspended sentence of five years. He returned to his career although his releases in the 1970s were either a hit or miss. His popularity was not greatly affected by being arrested and he even performed in presidential inaugurations for example that of Ronald Reagan and Bill Clinton in 1985 and 1993 respectively. He also performed in other big shows like the one that was held in Rome in 2002 and in a televised media journalist banquet in Washington Dc in 2003. Unfort unately, in the following year on 10th June, 2004, Ray Charles succumbed to liver complications. In short, the life of Ray Charles was a life that was greatly driven by musical passions. He started to develop interest in music while he was still very young. Though he turned blind at a very tender age, his career never ended and continued to grow and develop to greater heights till his death. Just like other artists, he was inspired by music idols such as Cole Nat king. These people and especially Nat King was his role model and helped him to become what he was. Ray started using heroine in 1940s and continued with the habit for about twenty years until he was arrested and put in a rehabilitation centre in 1964. He was an innovative musician who was able to come up with a new music genre which was a combination of various types of music such as jazz, blues and gospel music. It was for this reason that Ray came to be referred as the father of soul music. Works Cited American Masters. Ray Charles. Accessed online on July 17, 2008 athttp://www.pbs.org/wnet/americanmasters/database/charles_r.html Winski N. Ray Charles: Singer and Musician. Holloway House Publishing. 1994 SwingMusic.Net. Biography: Ray Charles: Crossed countless perceived musical Boundaries throughout his career. 2007. Retrieved athttp://www.swingmusic.net/Ray_Charles_Biography.html Mark B. Ray Charles. The Rosen Publishing Group. 2003

Tips for Working on Group Projects in Business School

Tips for Working on Group Projects in Business School Group projects are designed to help you improve your ability to lead and work as part of a team. But as anyone who has ever worked in a team atmosphere knows, completing a project as a group can be difficult. Every group member has different ideas, temperaments, and schedules. And theres always at least one person who doesnt want to commit to doing the work. You can cope with these difficulties and others by employing some of the group project tips below. Tips for Working on Group Projects If you have the opportunity to choose members for your group, choose carefully and consider everyones skills and abilities before making your decision.Hold a meeting to discuss the project and the desired results in detail before getting started.Make assigned tasks and progress reports visible to everyone. This will keep members motivated and on point.  Make sure that work is equally distributed among the group.Make sure that everyone (including yourself) understands their personal responsibility.Create an online calendar and task list so that everyone can easily keep track of project progress, important dates, and other essential information.  Take advantage of these useful  Mobile Apps for MBA Students  to help you create common virtual spaces, share files, communicate and network with your peers.Try to meet at a time that is convenient for everyone in the group.Create a group communication plan and stick with it.Track communications and request that others acknowledge emai ls and other communications so that nobody can claim later on that they didn’t receive instructions or other information. Stay on top of deadlines throughout the project so that the final deadline doesnt create a lot of stress for the group.Follow through on your commitments and encourage other people to do the same. What to Do When You Dont Get Along with Group Members Remember that you dont need to like someone to work with them.Do not let your differences interfere with the project or your grade. It is not fair to you or the other group members.Try to concentrate on what other people are trying to say versus how they are saying it. Some people are naturally abrasive and do not realize the effect it has on others.Do not get angry with people who are not following through on commitments. Be the bigger person: find out what the problem is and how you can help.Dont sweat the small stuff. It sounds cliche but it is a good motto to employ when working on a group project.Try to communicate with the people you are having problems with. Feel free to share your feelingsbut do not lose your temper.Dont expect other people to change their personality for your benefit. The only behavior that you can control is your own.Lead by example. If others see you acting respectably and responsibly, they will be more likely to do the same.Consider yourself lucky. The op portunity to work with difficult people in business school will give you the practice you need to deal with difficult co-workers in the post-graduation world.

Conclusion part Essay Example | Topics and Well Written Essays - 750 words

Conclusion part - Essay Example the factors which have an impact on the overall consumer choices with special reference to online purchases. The rise of social media has further added to the choices of the purchasers and literature clearly suggest that reviews and word of mouth spread on the online media can further help consumers to gain more information. Three important constructs were tested in this research including understanding perceptions and purchase decisions of Thai consumers, barriers to online purchase and how they have an impact on the overall purchase decisions made as well as how the ad promotion can actually help to improve the overall perceptions of the consumers over the period of time. In order to complete this research, mixed research methods were used include collecting data through questionnaires and arranging a focus group. The quantitative data and methodology was used along with SPSS to analyze the data and calculate the descriptive statistics. A total sample of 320 respondents, with 45% males and 55% females, was taken and who responded to two-part questionnaire and results were analysed through SPS. Data was collected through fieldwork performed in the shopping malls where based upon the random sampling method, respondents were requested to participate in the research. Focus group technique is a theoretical valid technique in research in social sciences therefore focus groups were conducted to further probe into the overall consumer preferences and how they make decisions and collect information while making purchase decisions. This research was performed at one point in time and assessed the overall attitude of Thai Y generation consumers at a given point in time. This study was cross-sectional and was performed in a given period however; it has not taken into consideration as to how the preferences and choices of the consumers might change over the

The home video game industry pong to xbox 360 online Case Study

The home video game industry pong to xbox 360 online - Case Study Example PlayStation by Sony and Xbox by Microsoft are bitter rivals. The market share of the two is divided and one can outdo the other should innovation kick in. The PlayStation has several features that Xbox does not have. The wireless joysticks are perhaps the best features, then there is Wi-Fi connectivity and a host of several other features. These added featured attract the potential buyers and this is how a market share is created. Genesis was launched in the year 1989, it was first launched in Japan and subsequently in America. Sega a video game company produced games for Genesis, the games were graphically violent. After a few years EA Sports which also produces the FIFA series jumped on the bandwagon, all these companies entered into the new market because all this was incredibly profitable. The FIFA series has become a must have for football fans and it is sold every year in millions. The new entrants were able to capture the market share from their predecessors because they made better games which were appreciated by the fans. They bought copies of the games and the word of mouth also spread this is how they were able to capture the market share. Market leaders lost market share when they failed to innovate and make games of the next level. It is always useful to make better games and keep the fans anticipating but this failed to happen after one point. The new players on the other hand made better games and managed to capture the market share. Developing and commercializing a technology-based product needs a lot of dedication, most importantly it needs innovation. Making something new and unique always helps when it comes to a technology-based product. The case study teaches us about the importance of innovation and knowing your rivals. One must be at least two steps ahead of their rivals all the time only then can one keep growing at a consistent