Conclusion part Essay Example | Topics and Well Written Essays - 750 words

Conclusion part - Essay Example the factors which have an impact on the overall consumer choices with special reference to online purchases. The rise of social media has further added to the choices of the purchasers and literature clearly suggest that reviews and word of mouth spread on the online media can further help consumers to gain more information. Three important constructs were tested in this research including understanding perceptions and purchase decisions of Thai consumers, barriers to online purchase and how they have an impact on the overall purchase decisions made as well as how the ad promotion can actually help to improve the overall perceptions of the consumers over the period of time. In order to complete this research, mixed research methods were used include collecting data through questionnaires and arranging a focus group. The quantitative data and methodology was used along with SPSS to analyze the data and calculate the descriptive statistics. A total sample of 320 respondents, with 45% males and 55% females, was taken and who responded to two-part questionnaire and results were analysed through SPS. Data was collected through fieldwork performed in the shopping malls where based upon the random sampling method, respondents were requested to participate in the research. Focus group technique is a theoretical valid technique in research in social sciences therefore focus groups were conducted to further probe into the overall consumer preferences and how they make decisions and collect information while making purchase decisions. This research was performed at one point in time and assessed the overall attitude of Thai Y generation consumers at a given point in time. This study was cross-sectional and was performed in a given period however; it has not taken into consideration as to how the preferences and choices of the consumers might change over the

The home video game industry pong to xbox 360 online Case Study

The home video game industry pong to xbox 360 online - Case Study Example PlayStation by Sony and Xbox by Microsoft are bitter rivals. The market share of the two is divided and one can outdo the other should innovation kick in. The PlayStation has several features that Xbox does not have. The wireless joysticks are perhaps the best features, then there is Wi-Fi connectivity and a host of several other features. These added featured attract the potential buyers and this is how a market share is created. Genesis was launched in the year 1989, it was first launched in Japan and subsequently in America. Sega a video game company produced games for Genesis, the games were graphically violent. After a few years EA Sports which also produces the FIFA series jumped on the bandwagon, all these companies entered into the new market because all this was incredibly profitable. The FIFA series has become a must have for football fans and it is sold every year in millions. The new entrants were able to capture the market share from their predecessors because they made better games which were appreciated by the fans. They bought copies of the games and the word of mouth also spread this is how they were able to capture the market share. Market leaders lost market share when they failed to innovate and make games of the next level. It is always useful to make better games and keep the fans anticipating but this failed to happen after one point. The new players on the other hand made better games and managed to capture the market share. Developing and commercializing a technology-based product needs a lot of dedication, most importantly it needs innovation. Making something new and unique always helps when it comes to a technology-based product. The case study teaches us about the importance of innovation and knowing your rivals. One must be at least two steps ahead of their rivals all the time only then can one keep growing at a consistent